Hollywood Goes Predictive

The movie industry is in a state of an unprecedented growth and it is becoming more challenging to engage with the public and entertain it. Hollywood producers are facing the need to become more competitive and adopt a different strategy in order to maintain their positions and create exactly what the public would be willing to pay money to see.
It is widely known that movies with attractive women or strong superheroes will inevitably draw more sales, but is it possible to go deeper in discovering the key features that make a movie successful?
Here is when analytics come in, as the silver lining of the movie industry. Analytics are reshaping the traditional creative process, and offer producers the opportunity to eliminate the guesswork, so that they know from the beginning that they are creating a blockbuster.
By relying on research and analyzing the scripts of past hot-seller movies, analysts extract the main attributes that determine a movie’s popularity. Script evaluation tells what scenes increase the rates of success, and what should definitely not be included in a movie. For example, a scriptwriter should really consider excluding bowling scenes since these usually appear in unprofitable films or he should know that a guardian superhero sells better than a cursed one in an action movie.
This method is extended to music industry as well, by means of algorithms that allow comparing songs to the structure of past hits and determine whether a song will be a boom or not.
Source: http://www.nytimes.com/2013/05/06/business/media/solving-equation-of-a-hit-film-script-with-data.html?pagewanted=1&_r=1

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